The estimated number of foreign visitors to Japan this year has already surpassed last year’s record 19.74 million, topping 20 million in only 10 months, the Japan Tourism Agency said Monday.
The number of visitors in the first nine months of this year was up 24.1 percent from the same period the previous year to 17.98 million and the figure is estimated to have topped the 20 million line as of Sunday, the agency said.
The rate of increase for the first nine months, however, was half the 47 percent increase logged for the whole of last year, with the yen’s appreciation and the Chinese economy’s slowdown apparently eating into growth.
Major quakes in Kumamoto Prefecture and its vicinity in April caused a temporary drop in visitors from South Korea.
The agency attributed this year’s rise generally to increased port calls by cruise ships and airlines launching new routes. Continuous tourism promotion campaigns and eased visa restrictions led to gains particularly in visitors from Southeast Asian countries, it said.
The government’s top spokesman welcomed the figures Monday morning, but said the achievement is “just the halfway point.”
“We have set a goal of 40 million (foreign visitors annually) in 2020…so there are still many more things for us to do,” Chief Cabinet Secretary Yoshihide Suga told a press conference.
Tokyo will host the Olympic and Paralympic games in 2020.
To help reach that goal, the government will consider further relaxing visa rules, including for Chinese, Indian and Russian nationals, and work to address a shortage of accommodation facilities, Suga said.
The number of monthly tourists from abroad topped 2 million for the first time on record in March when many visited for the cherry blossom season. The record was then rewritten in July with nearly 2.3 million visitors.
Buying sprees by shoppers from the Chinese mainland and Hong Kong have subsided, pushing down overall year-on-year spending by foreign visitors in the July-September quarter for the first time since the fourth quarter of 2011. The figure was down 2.9 percent to 971.7 billion yen ($9.3 billion).
“(The era of) buying sprees is over for sure, but tourist numbers continue to grow, so it’s also true that the total amount of spending will increase,” Suga said.