Many devout moviegoers are going to lose their popcorn over this: The biggest American cinema chain is open to allowing texting in some theaters.
AMC Entertainment CEO and President Adam Aron told Variety that it’s a definite possibility.
“When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow,” Aron told the trade publication in a story published Wednesday. “You can’t tell a 22-year-old to turn off their cell phone. That’s not how they live their life.”
“At the same time, though, we’re going to have to figure out a way to do it that doesn’t disturb today’s audiences,” he said of in-theater texting.
Aron added that a separate section for texting was possible but that entire auditoriums set aside for mobile phone use was more likely.
In a series of tweets Thursday, Aron elaborated on his comments.
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